Twitter has been making headlines lately for breaking news stories and celebrity feuds, but businesses are still unclear on how it might fit into their online strategy. Twitter can be a powerful tool for marketing, customer service, and industry research. Here are 5 reasons Twitter might be a good fit for your business:
1. You want more people to visit your website
Your Twitter bio is a perfect place to add a link to your website. Anyone who’s intrigued by your tweets can easily click the link to learn more about you. Not a bad way to drive more traffic to your site. If SEO is important to you, consider adding your Twitter feed to your website. Search engines love sites that update their content regularly. A Twitter feed is one way to do that. As you regularly tweet, using keywords from your industry, you’ll simultaneously be refreshing your site with the keywords that people will use to search for your business.
2. You want to attract a larger market
Whether you sell your products and services locally or worldwide, Twitter amplifies your reach. You can even narrow down your search geographically to find people talking about your industry nearby. For example, a CPA could specifically search people using the keyword “taxes” within a 15 mile radius of where their office is located.
Of course, it never hurts to build widespread brand recognition. This is fantastic for businesses who sell their products online, but also beneficial to businesses that are locally driven. It’s no secret that online reviews can make or break a business. Each person that you connect with on Twitter is a potential brand advocate. Even if they don’t live close enough to become a customer, they can post wonderful things about your customer service or your level of expertise on your Social Media Pages and even online review sites.
3. Customer service is important to you
Consumers love using Social Media to talk to businesses directly when they have questions. They are likely to tweet you with questions about your products or services because it’s easier than dealing with automated customer service phone lines. Twitter also makes it easy to know when people are talking about your business specifically. What a great opportunity to target and interact with people who are mentioning your brand. You can thank people for kind words and address any bad reviews.
4. You want to be a leader in your industry
Tweet about what you know best! People will follow you because you are an interesting resource for the topics relevant to your business. Using hashtags and keywords, you can start or join conversations about the topics most relevant to your business. You can even use Twitter to search specifically for questions about the topics you know the most about. Imagine introducing people to your brand by answering their questions about your industry.
5. You want to learn more about your industry
Using hashtags and keywords, you can find tweets about the topics that are relevant to your business, ask for advice, and exchange tips with other tweeters who are knowledgeable about your industry. You can learn what’s happening in your industry from businesses all over the country. You instantly have access to a far reaching pool of industry leaders who are quick to talk with you about their experiences. Gain insights into industry trends, pitfalls, and tested advice.
Twitter can be an incredible marketing tool for businesses who understand how to use it to their advantage. Knowing what Twitter can do for your business is the first step in making it part of your Social Media Marketing strategy.
Teresa Zazenski 