Entrepreneurs are exceptionally driven individuals, which often translates into a “Why would I hire someone to do something that I know I could figure out for myself” attitude. Why would their Facebook Page be any different? Facebook is free afterall! As a business owner, when does it make sense to pay someone to manage your Facebook Page? If you answer NO to any of these Facebook frustrations, it’s time to invest in some Social Media help.
Do you know how to gain followers?
You’ve created your Facebook Page and sent out the obligatory announcement to everyone you know. Twenty or so of your friends and family members have “Liked” your Page… Now what? It doesn’t matter how great your posts are if no one is reading them. Your Page will only be as successful as your ability to find and entice your ideal demographic.
Do you have a specific Facebook goal?
Contrary to popular belief, amassing thousands of followers is not a goal. It is the result of an effective Facebook strategy. You have to ask yourself, “Why do I want people following me?” Or better yet, “What would I do with them if I did get them to follow me?” You must clearly define what you’re trying to accomplish with your Facebook Page, who you want to attract, and what you want them to do when they find you.
Do you know who’s following you?
A large following is fantastic… but only if it’s made up of people who will actually buy your product or service. When is the best time for you to post? Where are your fans located? What percentages are male or female and from what age bracket? Analysis removes doubt. It confirms which parts of your strategy are working, and reveals which aspects need to be altered.
Do you know what to post?
Difficulty in this area usually manifests itself in two ways: 1) You go weeks or even months without posting anything or 2) your posts are primarily focused on new products, services or sales. Stale or inconsistent posting may be doing your Page more harm than good. Breathing new life into your Facebook Page could be as simple as learning what type of content will attract your specific audience.
Do you have better things to do?
You didn’t start a business because you wanted to devote all your time to marketing it. You probably started a business because you had an idea, a product, or a service that you wanted to cultivate. Facebook can be time consuming. To be valuable, you need to determine which times are best to post and how to attract your ideal demographic. Ultimately, most business owners agree that their time is better spent fine tuning their services or products than burying themselves in their Facebook Page.
Business owners struggle with a combination of these Facebook frustrations. Hiring someone to help with your Facebook Page can be as simple as a one-time consultation to point you in the right direction. Others enlist a professional to manage everything from the Strategy and Analysis to the day-to-day (and often hour-to-hour) monitoring, content creation, and posting. The question is not whether you could learn the ins and outs of Facebook Marketing. The question is how much time you want to commit to your Facebook Strategy.